Principles of Web Authoring

Course Description

This course teachs the principles of web authoring, both design and content. Authoring effective web content involves writing words for machines and for humans while also designing documents to deliver this content in a variety of settings from cellphones to massive screens to screen readers for the blind. In this course, students will learn strategies to become effective at dealing with this multi-device ecology.

Welcome to Class

Note: This course is offered by the School of Letters and Sciences. For more information about the school, visit our website: https://cls.asu.edu/. If you have questions or concerns, please send your inquiry to cls@asu.edu.

This class teaches students basic principles for authoring web content. We will be exploring the several dimensions of that might mean throughout the semester. To accomplish this, we will explore both how to write effective web content and how to present that content effectively using HTML5 and CSS3 in modern web browsers.

You will learn about writing web copy, crafting memorable headlines, authoring SEO friendly document metadata, and how to design modern, responsive websites.